Sayguro
Timeline
Role
Team
Link
PROJECT OVERVIEW
PROBLEM
RESEARCH + INSIGHTS
SOLUTION + DESIGN EXPLORATIONS
FEEDBACK + ITERATION
FINAL DESIGN
Why does onboarding matter?
What’s not working in the current experience?
Which patterns make onboarding feel approachable?
What approaches did I explore and why?
How did user testing shape the final flow?
Redesigned Sayguro’s onboarding experience to make sexual health education more approachable and intuitive for college students. The goal was to reduce first-time friction, clearly communicate the app’s value, and create a smoother entry point into sensitive health topics.
Sayguro’s original onboarding experience felt overwhelming and a bit unclear. Users were introduced to several features all at once, without a strong explanation of why the app was relevant to them personally. The flow lacked clear structure, benefit-focused messaging, and emotional reassurance — which created friction during a crucial first impression.
For a health-centered product dealing with sensitive topics, that initial confusion risked weakening user trust before they even had the chance to explore the app.
To understand how successful consumer apps introduce features and guide new users, I analyzed onboarding from Headspace, Flo and Duolingo.
I chose them intentionally:
Headspace → Introduces mental health topics in a calm, reassuring way
Flo → Handles private health data while building trust from the start
Duolingo → Makes habit-building feel light and engaging
These insights directly shaped how I approached the redesign.
I redesigned the onboarding flow to be more seamless and engaging by introducing swipe-based feature discovery and a guided onboarding questionnaire.
We conducted user testing with college students to see how the onboarding actually felt in practice.
Key Design Decisions
Swipe-based feature discovery → learning feels lightweight and optional
Copy focused on user gains → clarity and trust before showing functionality
Guided questionnaire → early personalization
Key feedback:
Users were confused about certain features.
They had privacy concerns.
They weren’t clear on what makes Sayguro different from other apps.
Revisions based on feedback:
Edited copy across the flow to clarify features and benefits.
Added more data and reassurance on the privacy screen.
Created a side-by-side “Sayguro Difference” screen showing what life looks like with vs without Sayguro, highlighting unique value.
A redesigned onboarding flow for Sayguro v6.
Swipe-based feature education paired with a guided questionnaire.
CONCLUSION + LESSONS LEARNED
Early collaboration helps ensure product messaging and user experience stay aligned.
Thoughtful onboarding can make complex or uncomfortable topics feel more approachable.
Key Takeaways
The most effective onboarding experiences introduce features gradually rather than overwhelming users upfront.
Swipe-based flows feel exploratory instead of instructional.
Early personalization helps users feel understood and more confident moving forward.
“Can users trust what they don’t yet understand?”
