VELORA
Timeline
April 2025 - May 2025
Role
Research, UX/UI Designer
Personal Project
PROJECT OVERVIEW
Beauty that’s easy, design that works.
Velora is an early-stage skincare and haircare brand focused on creating personalized routines backed by science and shaped by real experiences. This project aimed to design a conversion-focused, user-first website that builds early trust, simplifies education, and supports long-term customer engagement.
PROBLEM
Emerging beauty brands struggle to balance trust-building with conversion
Many beauty brands either push too hard to sell or overwhelm users with information leaving them unsure, unengaged, and unlikely to convert.
Users don’t feel personally guided or understood
Product pages lack clarity and connection to real benefits
The experience feels transactional, not trustworthy
"How can I design an experience that speaks to both users’ needs and the business’s goal of building brand loyalty?"
SOLUTION
Design solutions that simplify the user experience and support Velora’s growth
To address Velora’s challenges, I focused on creating a user-friendly, conversion-driven experience that builds trust while ensuring the business achieves its goals. The design emphasizes personalization, simplicity, and clarity, helping users find the right products without feeling overwhelmed.
A short quiz to recommend customized skincare and haircare routines based on user preferences and skin/hair types.
Personalized Quiz
Simple, digestible content explaining the benefits of ingredients and how they fit into users' personal needs.
Clear Ingredient Breakdown
Highlights media features to build credibility and boost buyer confidence.
Press Mentions for Trust
User-Focused Solutions
Buisness-Focused Solutions
Guides users from personalized quiz results to product recommendations, reducing decision fatigue and encouraging quicker purchases.
Quiz-to-Conversion Journey
RESEARCH
User Persona & Competitive Analysis
Key Insight from Competitive Analysis:
While Curology, Dermatica, and Proven offer personalization, their experiences often feel clinical or overly scientific. There’s an opportunity for a brand like Velora to deliver tailored routines with a warmer, more approachable feel that still builds trust.
User Interviews
I spoke with 6 skincare and haircare users (ages 18–40). Learned that:
Choosing the right products feels confusing without tailored help
Technical language makes brands feel cold or unapproachable
Users appreciate clear, fast ways to find products made for them
Research Questions:
What factors help users feel confident when choosing skincare and haircare products?
How do users currently navigate ingredient-heavy or personalized beauty websites?
What makes a brand feel trustworthy and approachable to first-time visitors?
What digital experiences help users feel personally understood and supported?
INSIGHTS
Main Insights
Users feel overwhelmed by scientific language, leading to confusion and drop-off.
Personalized routines make users feel seen and increase trust in the brand.
A clear, simple experience keeps users engaged and more likely to complete a purchase.
Social proof and testimonials help build early credibility with first-time visitors.
USER PERSONA
User feedback revealed the importance of clarity, personalization, and trust in the beauty buying journey. While users seek simple, supportive guidance, businesses benefit when the experience feels personal and trustworthy. Reducing complexity, emphasizing customization, and leveraging social proof not only make users feel more confident but also help boost engagement and early conversion.
DESIGN
Simplified Beauty, Strengthened Brand Trust
Small adjustments, big impact
The design was built to reduce confusion and create a clear, personalized path for users. The lo-fi wireframes showcase how the structure was designed to support user needs while promoting conversions.
LANDING
PRODUCT
PRODUCT PROFILE
CHECKOUT
QUIZ
1
Personalized
Quiz Flow
Turns curiosity into action with tailored product recommendations driving early conversions.
2
Ingredient Education Cards
Breaks down complex info into clear, friendly language lowering bounce rates and building product trust.
3
Customer Testimonials
Builds credibility and reassures first-time buyers with real user experiences.
TESTING & IMPROVEMENTS
Through feedback and usability checks, I identified quick wins to improve user experience and conversions:
Email Sign-Up Added
Checkout Made Simpler
Added an email sign-up in the footer to build a subscriber base and keep users engaged beyond their first visit.
Redesigned the checkout flow for a cleaner, more intuitive interface that supports quicker decision-making.
PROJECTED IMPACT
Projected metrics that show promise for user trust and business growth:
*Estimated outcomes based on UX best practices, competitor benchmarks, and business goals for an early-stage launch.
Quiz Completion
+22%
Email Sign-Ups
+20%
Increased Time on Site
Checkout Completion
+18%
FINAL PRODUCT
Here are some of the key pages:
UI DESIGN
Semibold
Semibold
Regular
Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Light
Light
Fahkwang
Gantari
#CFCCD9
#373B2F
#E5A44F
#ECF2E2
#F2F2F2
#020202
#1E1D1D
Colors
Typography
Button
Icons
BUTTON
BUTTON
BUTTON
CONCLUSION / LESSONS LEARNED
Conclusion
Velora challenged me to design a brand experience that feels personal, trustworthy, and conversion-ready from day one.
During this project I,
Balanced user empathy with clear business goals
Created a flow that’s simple, informative, and visually engaging
Learned how to build trust through design, not pressure
What I would do differently?
1) I’d remind myself to stay patient and flexible with user feedback. Sometimes the smallest changes can have the biggest impact
2) I’ve realized that not every design decision will be perfect, and it's okay to iterate after feedback.