VELORA
Timeline
Role
Team
Link
PROJECT OVERVIEW
THE CHALLENGE
RESEARCH + INSIGHTS
LOFI WIREFRAMES
DESIGN DECISIONS
FINAL DESIGN
What is Velora and what was the goal?
What’s not working in the current experience?
What do skincare users actually need to feel confident buying?
Velora is a skincare and haircare brand built around personalized routines. I designed a conversion-focused website that builds trust, simplifies product education, and helps users find the right routine without feeling overwhelmed.
Most beauty brands either push too hard to sell or overwhelm users with information — leaving them unsure and unlikely to convert.
I spoke with 6 skincare and haircare users (ages 18–40) to understand how they navigate beauty products online.
Some key pages from the design:
Key Insights
Users feel overwhelmed by scientific language.
Personalized routines make users feel seen and increase trust.
Social proof and testimonials are critical for first-time buyers.
“How can I design an experience that speaks to both users' needs and the business's goal of building brand loyalty?"
UI DESIGN
ITERATION
How did the design guide users from curiosity to conversion?
The design focused on reducing confusion and creating a clear, personalized path from discovery to purchase.
Added an email sign-up in the footer to keep users engaged beyond their first visit.
A warm, approachable palette paired with editorial typography to balance trust with personality.
THE QUIZ
Most beauty sites throw products at you immediately. I wanted Velora to ask questions first. The quiz slows things down in a good way — it makes users feel like the brand actually cares what works for them.
INGREDIENT CARDS
Skincare can get overwhelming fast. I broke down ingredient info into small, digestible cards so users actually read them instead of bouncing.
SOCIAL PROOF + TESTIMONALS
New brands have to earn trust fast or lose people entirely. I used testimonials to give Velora a head start — real experiences from real people.
LANDING
PRODUCT
PRODUCT PROFILE
CHECKOUT
QUIZ
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